posted 14th July 2025
Campaign Objective:
Generate high-quality leads for the Age Well Academy, a specialised training program for older adults looking to stay strong, mobile, and healthy.
Strategy & Execution:
We started by crafting a message that would resonate with our target audience — individuals aged 55+ who value staying active, independent, and strong. This meant focusing on trust, expertise, and the real-life benefits of the Age Well Academy.
We built:
- Client-focused copy that spoke to real concerns like mobility, confidence, and staying active with age
- Engaging creative content including photo and video testimonials, footage from classes, and warm, friendly visuals
- A Facebook Ad Campaign targeting local over-55s within Warwickshire
The Results:
- £150 Ad Spend
- 10 Leads Generated
- £149 Ticket Price per Lead
That’s a 10X Return on Ad Spend (ROAS) — with just £150 invested, the campaign produced £1,490 in potential revenue.
Why it Worked:
- Clear, relevant messaging
- Professionally structured offer
- Laser-focused audience targeting
- Strong creative tailored to older demographics
