posted 13th April 2026
Client Success Story: evoATPL
When evoATPL first partnered with Wilkins Marketing, their website wasn’t delivering the visibility or traffic needed to support their growth ambitions.
Despite offering high-quality aviation training, evoATPL struggled to rank for key search terms relevant to their audience. This meant potential customers simply weren’t finding them online. Their website existed—but it wasn’t working as a lead-generating tool.
The Challenge
Little to no visibility for high-intent keywords
Minimal organic traffic
A website that wasn’t optimised for search performance or user experience
Missed opportunities in a highly competitive market
The Approach
Wilkins Marketing implemented a comprehensive SEO and website optimisation strategy, including:
In-depth keyword research targeting high-value search terms
On-page SEO improvements across core pages
Technical SEO fixes to improve site performance and crawlability
Content optimisation to align with user intent
Ongoing monitoring and refinement
SEO Growth Impact
- Increased organic Google clicks by 324%
- Boosted search impressions by 1277%
- Grew active users by 231%
Wilkins Marketing delivered exceptional growth with a 324% increase in clicks, a 1277% surge in impressions, and a 231% rise in active users.
The Results
Since working with Wilkins Marketing, evoATPL has seen a dramatic transformation in their online presence:
Strong rankings across all targeted keywords that matter to their business
Significant increase in organic website traffic
Improved visibility in search engines, putting them ahead of key competitors
A website that now actively drives enquiries and supports business growth
The Impact
evoATPL’s website has gone from being underperforming to becoming a powerful marketing asset. By ranking for the right keywords, they are now consistently attracting the right audience—people actively searching for aviation training solutions.
Wilkins Marketing has helped us grow by improving our SEO rankings and visibility across various social media platforms. Highly recommend.
evoATPL
