Wilkins Marketing

We built and launched a targeted Facebook ads campaign focused on reaching local, high-intent individuals most likely to convert into paying members. Over the course of three weeks, the campaign steadily rebuilt momentum and increased demand for the client’s group sessions.

The results spoke for themselves.

In just three weeks, we generated 22 qualified leads at a total ad spend of £260, creating an estimated £3,278 in potential revenue. These leads translated into genuine enquiries, booked conversations, and renewed interest in group sessions that previously had available capacity.

Beyond the numbers, the campaign had a visible impact on the business. Class attendance increased, sessions felt busier and more energetic, and the timetable began working harder to generate consistent income rather than sitting underutilised. The client went from seeing gaps in sessions to confidently planning growth with a predictable stream of new enquiries.

This campaign wasn’t just about leads — it was about maximising existing capacity, increasing revenue efficiency, and restoring momentum through a scalable system.